Hearst moves her from its WDSU New Orleans to succeed Bruce Barkley at its NBC affiliate in Greenville, S.C.Hearst Television’s NBC affiliate WYFF Greenville, S.C. (DMA 38), announced today that beginning next week Parella Lewis will anchor weather weekday mornings on WYFF News 4 Today, joining Geoff Hart and Amanda Crawford. On Wednesday, May 22, Hearst-owned WYFF Greenville, S.C. (DMA 37), responded and offered an immediate outlet for those who wanted to help with relief efforts. She has been with WYFF since July 2013, when she joined the station as a traffic reporter. The award was given in a ceremony today at the Grand Hyatt in Atlanta, Ga. According to the station, the statistics […]The devastating effects of the tornado in Moore, Oklahoma left people wondering what they could do to help. (DMA 37), has been named to the Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Southeast Chapter.
He will oversee all of the station’s sales efforts for WYFF, This WYFF 4.2, WYFF4.com and WYFF 4 mobile applications. Whiteman comes to […]Hearst-owned NBC affiliate WYFF has hired Parella Lewis for its WYFF News 4 weather team. Viewers will also see Lewis weekday mornings working with meteorologist Dale Gilbert several days a week on WYFF News 4 Today. He will join Carol Clarke and Michael Cogdill on the anchor desk weeknights at 6 and 11 p.m. New video appears to show George Floyd on the ground with three officers. WYFF meteorologist Chris Justus and sports anchor Marc Dopher round […]Hearst Television’s NBC affiliate WYFF Greenville-Spartanburg-Asheville, N.C. (DMS 37), has named meteorologist Pamela Wright to its weather team. She was promoted to full-time traffic anchor and general assignment reporter in October 2014 and has been reporting on a variety of daily news stories. WYFF News 4 Today airs weekdays from 4:30 to 7 a.m. She will join anchors Geoff Hart and Beth Brotherton and meteorologist Dale Gilbert with “Beat the Traffic” reports starting at 6 a.m. Powell grew up in Greenville and is a graduate of the […] WYFF News 4 Traffic reporter Ricahrd Edmund shared video Friday of how his dog reacts when his traffic reports come on TV. […]Bruce Barkley will head its WYFF Greenville-Spartanburg-Anderson-Asheville’ news operations and will be succeeded as news chief at WAPT Jackson, Miss., by Ben Hart.Hearst moves John Soapes, the general sales manager of its WKCF Orlando, to replace Michael Hayes as head of the NBC affiliate in Greenville-Spartanburg-Asheville, S.C.Nexstar Media Group remains firmly atop TVNewsCheck-BIA Advisory Services’ annual list of the Top 30 groups ranked by total revenue for the second year in a row. Powell came to WYFF as a traffic reporter in July 2013. The partnership will enable WYFF to offer its advertisers the ability to target the large user base of The Weather Channel online and in the company’s ubiquitous […]Michael Cogdill, anchor at Hearst’s NBC affiliate WYFF Greenville-Spartanburg, S.x. The news follows Dale Gilbert’s announcement that he plans to scale back his schedule. Lewis comes to WYFF 4 […]The Hearst NBC affiliate in Greenville, S.C., promotes him to succeed the retiring John Cessarich in November.Hearst-owned NBC affiliate WYFF Greenville, S.C. (DMA 37), will add a half-hour to its Sunday 11 p.m. newscast. WYFF partnered with the Upstate Chapter of the American Red Cross in […]Hearst Television NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), today named Blake Bridges its new general sales manager effective immediately. Blake succeeds John Humphries, who last month was named president-GM of Hearst’s WGAL Lancaster, Pa. The Silver Circle is a society of honor that […]More movie entertainment choices are coming soon to viewers in Greenville-Spartanburg-Asheville-Anderson, S.C. (DMA 37) with the addition of diginet Movies! She will anchor weather on Saturday and Sunday mornings alongside news anchor Dana Griffin. Wright joins Myra Ruiz on WYFF News 4 Today, the weekend morning news from 5 to 8 […]Hearst Television’s NBC affiliate WYFF Greenville, S.C. (DMA 37) has hired Allyson Powell as its weekday morning traffic reporter beginning Aug. 6.