The analytics in Instagram Insights about your post performance are probably the most thorough and helpful part of the tool. This is huge for brands who are looking to win with Instagram’s new algorithm which tracks user engagement in your posts to determine whether or not to display your content (more on this below). Whatever it is, remember these insights are only a snapshot of your overall Instagram strategy. Then join the largest and best gathering of Facebook marketing experts as they share their proven strategies. At the top, you The first stat in the Discovery section is the percentage of people who found your post and weren’t following you.If you access stories data from the Insights homepage, you By default, Instagram shows impressions data for your stories.Note: Currently, Insights doesn’t provide data for You’ll find the Promotions section at the bottom of the Insights homepage. Now, there are two ways to view your insights. This information makes it easy to compare content, measure campaigns, and see how individual posts are performing.You can find Insights data in three different places in the Instagram app.
For example, what is the average age of your Instagram followers and where the majority of your followers live. Plan and schedule your Instagram posts in advance with Later for free — it’s the easiest way to stay on top of your Instagram game!
Mentions: The number of Instagram posts mentioning your Instagram handle either as tagged within a post, or mentioned in the caption.. In this post, I’ll walk you through the ins and outs of Instagram insights so you can better understand how to measure your performance.
Impressions means the total number of times your post has been seen. If you access stories data from the Insights homepage, you see all of your stories posts for the past 2 weeks. Instagram Insights, the app’s inbuilt analytics tool, gives you some great metrics and data on how your posts, stories, and IGTV are performing. So if the same person comes back and views your content 10 times, the number of impressions is 10, not one. In order to fully leverage your business on Instagram you need to have a business account. Impressions go a little beyond reach. You can find it by navigating to any post, selecting “View Insights,” and scrolling down to bottom of the “Impressions” section. The data you find helps you learn more about your audience, what content is engaging them, and how your ads are performing. Wondering how to analyze your Instagram activities?Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. Here’s what Instagram insights look like on IOS. We explain the analytics on your Instagram account and go through the 5 most useful metrics for SMMs to track.
More importantly, why does it matter? You can analyze it by both day of the week and time of day. I know, it can be really confusing. Clearly, if people keep coming back to view your content then you have shared something that has caught their eye. You can also view a breakdown of the audience that viewed this promotion by gender, age range, and location.Instagram Insights is a free tool for analyzing your content without ever leaving the app.
Instagram Live Video ... is key to knowing how you stand against the Instagram algorithm. Looking at an individual post is a quick and easy way to gauge how your content is performing. You can access insights for your Instagram stories from the Insights homepage or directly from an individual story post. Below, we’d like to set the record straight on how it works, so you can make sure your content stands the best chance possible of getting seen during the 27 minutes per day people spend on Instagram.